Road Safety
Natural Disasters

SAFE STEPS is created and developed by Prudence Foundation – the community investment arm of Prudential Corporation Asia. At its core, SAFE STEPS is a series of public service announcements (PSAs) with the objective of raising awareness and providing clear, educational information on some of the leading causes of death to as many people as possible. It is a partnership between Prudence Foundation, National Geographic Channel for all programmes and also partners with the Federation Internationale de l’Automobile (“FIA”) for SAFE STEPS Road Safety.

All SAFE STEPS life-saving tips have been approved and endorsed by the: