SAFE STEPS Natural Disasters is a pan-Asian public service initiative launched in 2014, aimed at providing people with key educational messages on how to prepare for natural disasters. Asia Pacific is the region that is most prone to and affected by natural disasters worldwide. In the past four decades, 75% of the world’s natural disasters took place in Asia Pacific, resulting in a loss of up to two million lives1.

SAFE STEPS Natural Disasters has been developed in partnership between Prudence Foundation and National Geographic Channel with international boxing champion and humanitarian Manny Pacquiao as the programme ambassador. It is a long-term disaster preparedness educational programme with multiple platforms that can be shared through community-based activities. Core to the programme is a series of 60 second education videos providing key life-saving information for different disasters. These advisory tips have been approved by the International Federation of Red Cross and Red Crescent Societies.

SAFE STEPS Natural Disasters underscores Prudence Foundation’s long-term focus on disaster preparedness and relief and demonstrates its steadfast commitment to serving the needs of communities throughout the region.

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Prudence Foundation is the community investment arm of Prudential in Asia. The Foundation brings Prudential’s regional community activities to a new level of strategic alignment and focus, to maximise the impact of its efforts across Asia.

Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on the three key pillars: Children, Education and Disaster Preparedness & Recovery. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential’s people in Asia to provide innovative, focused, and practical support to their local communities.

For more information: www.prudencefoundation.com

In partnership with


National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo People and Nat Geo Mundo.

Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes in 171 countries and 45 languages. In Asia, the National Geographic suite of channels is operated and distributed by FOX International Channels.

SAFE STEPS tips approved by


For more information: www.ifrc.org/en/

1. Source: United Nations Economic and Social Commission for Asia and the Pacific, United Nations Office for Disaster Risk Reduction, 2012: Reducing Vulnerability and exposure to Disasters, The Asia-Pacific Disaster Report 2012