SAFE STEPS is created and developed by Prudence Foundation, the community investment arm of Prudential Corporation Asia. At its core, SAFE STEPS comprises a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities.
I’M TOO YOUNG TO DIE
Safe steps seeks to minimize preventable deaths through education and awareness on life saving topics. “I’m too young to die” is a movement that embodies the essence of this campaign. We are dedicated to raising awareness on programs aimed at preventing unnecessary deaths. Life is precious. Each person is too young to die regardless of age.
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